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ABOUT US

WHAT WE STAND FOR

Qualifio was founded in Belgium in 2011 by Olivier Simonis and Serge Rapaille. They truly believed in the power of interactivity and its ability to engage and push consumers down the conversion funnel. This power has continued to grow since then, especially in the context of data deprecation  (the end of third-party cookies, the emergence of privacy regulations, …), making interactive marketing one of the most promising tactics to collect first- and zero-party data in a compliant and consented manner.

Today, Qualifio is the leading European first- and zero-party data collection platform for consumer brands. We enable marketing teams to get to know their audiences thanks to two complementary SaaS modules:

Qualifio Engage allows them to generate engagement and capture data via quizzes, games, polls, contests, and over 50 other interactive formats

Qualifio Loyalty empowers them to reward and segment members with interaction-based programs that go beyond purchases